Unfortunately it was proving far too difficult to navigate as new navigation and sections had inevitably been tacked on over the years.
So it was time for a rebuild using my Fluidal framework.
This firstly involved coming up with a brand new design, trying to work with the existing content as much as possible.
New sections were created including a mobile responsive treatment map and online shop. Also I split up a lot of the information into easier to read bite-sized chunks, thus making it easier for the visitor to read and navigate.
Since switching to the new site, the bounce-rate (the number of
single-page visits in which a person immediately leaves a website without browsing any further) has literally plummeted and visitor engagement has dramatically increased.
- Responsive, fluid design using my Fluidal boilerplate WordPress theme
- Bespoke treatment map
- Redesigning the site to work with vast amounts of content
- Adding and rewriting content to display in a more logical manner
- Easy to update by using normal WordPress posts and pages
