A long-term business associate was in desperate need of a website overhaul – especially as recently his business has gone stratospheric, since diversifying into mobile apps. They’ve even appeared on Channel 4 News!
He knew who his competitors were and liked what they were doing, so his site needed to compete on that level. The trend being towards very wide, high-impact, full screen images and plenty of space. Less was definitely more!
So I set about wireframing some ideas and going through the key internal pages thinking about how we could display his different content in interesting ways.
Design-wise, this was quite a challenging site as although I used my Fluidal theme as the starting point, developing a site for full width requires specific tricks to make sure that it works from wide-screen, right down to mobile.
Anyway, the client is very pleased with the end result, so that’s all that matters.
- A wide-screen, high impact website
- Heavy use of cropped, close up images with backgrounds extended
- Clever use of royalty-free icons
- Interesting use of Google maps and conditional content