The brand had already been started which included a grungy, unkempt feel. Due to this event being quite new and still continually evolving, I felt this was actually quite an appropriate style but the image needed to be brightened up as this event is for everyone, rather than just a specific younger crowd.
Anyway this is still obviously work in progress, but will include 50,000 flyers, street banners, A2 posters, front-of-stage displays and other promotional materials as the event draws closer.
- An eye-catching, attention grabbing design
- A leaflet drop of 50,000, double-sided A5 flyers
- A2 and A3 posters distributed to local shops and businesses
- Large format street banners (up to 4m wide and 1m high)